When should you tell your brand story? Is there a certain point in the business cycle or an revenue goal that signals the right time?  
The answer isn't so simple.  
And the question isn’t really “when” should you tell your brand story, but rather “should” you.  
In this episode, I help you answer this question: Is brand storytelling worth your investment...or just money down the drain? I unpack the Five Level of Brand Development that every company goes through and show you which story you need to tell at every stage. You will learn why storytelling is the key brand strategy to building relationships with your customers and how long it takes to start seeing a return on this investment.

SOURCES AND REFERENCES

Artifishal
Marketing Effectiveness in the Digital Era: Media in Focus 
LinkedIn's Brand and Demand Playbook 



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