25 min listen
What Is a Story? | My 5-Step Brand Story Framework - Part 1
What Is a Story? | My 5-Step Brand Story Framework - Part 1
ratings:
Length:
32 minutes
Released:
May 29, 2023
Format:
Podcast episode
Description
What makes a story a story? What exactly is it? How would you define it?
And why is it that some stories succeed and others just flop?
As I continue to get back into the swing of things, focusing on first principles of brand storytelling, it just seemed appropriate to cover storytelling and give you my 5-step story framework. Unfortunately (or fortunately?) we actually don't make it to the 5-step framework in this episode, and we'll cover that next time in part two.
In this episode, we look at what a story is, and why it is the way it is. Basically, we define stories and begin to look at story structure and how they're shaped.
We unpack how stories are a model for life, the underlying moral equation we all believe in, and the 3 C's of storytelling.
CONNECT WITH BRYCE AT BRYCEMCNABB.COM
Turn Strangers Into Advocates [FREE Guidebook]
Linkedin
YouTube
Instagram
And why is it that some stories succeed and others just flop?
As I continue to get back into the swing of things, focusing on first principles of brand storytelling, it just seemed appropriate to cover storytelling and give you my 5-step story framework. Unfortunately (or fortunately?) we actually don't make it to the 5-step framework in this episode, and we'll cover that next time in part two.
In this episode, we look at what a story is, and why it is the way it is. Basically, we define stories and begin to look at story structure and how they're shaped.
We unpack how stories are a model for life, the underlying moral equation we all believe in, and the 3 C's of storytelling.
CONNECT WITH BRYCE AT BRYCEMCNABB.COM
Turn Strangers Into Advocates [FREE Guidebook]
Linkedin
YouTube
Instagram
Released:
May 29, 2023
Format:
Podcast episode
Titles in the series (40)
How Stories Add Value | Increase Your Brand’s Value through Storytelling with Emotional Deltas by Storytelligent | Brand Storytelling with Bryce McNabb