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7 Mistakes Companies Make with Customer Testimonials

7 Mistakes Companies Make with Customer Testimonials

FromStorytelligent | Brand Storytelling with Bryce McNabb


7 Mistakes Companies Make with Customer Testimonials

FromStorytelligent | Brand Storytelling with Bryce McNabb

ratings:
Length:
34 minutes
Released:
Jul 10, 2023
Format:
Podcast episode

Description


As we ramp up to our release of the first Storytelligent course:
Crafting an Authentic Customer Testimonial, I wanted to touch on the 7
most common mistakes I see made in regards to customer testimonials so
you know to avoid them.

These are issues I repeatedly run across through my work that
1. Prevents testimonials from being made
2. Slows down production
3. Dooms the success of your testimonials from the beginning

While customer testimonials are extremely valuable, we need to make sure
we're approaching them properly, so we get the most value out of our,
and our client's, efforts as possible.

And we are TWO WEEKS AWAY from the release of my first course: Crafting
an Authentic Customer Testimonial. This course will train you on the
foundation of brand storytelling, and teach you my Emmy-winning formula.
Register here: https://brycemcnabb.com/course



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Released:
Jul 10, 2023
Format:
Podcast episode

Titles in the series (40)

Storytelligent is a brand storytelling podcast that helps purpose-driven marketers and business leaders leverage the power of myth to build iconic brands. Get out of the marketing echo chamber of flashy tactics and false promises and start telling authentic stories with lasting impact. Bryce McNabb, Emmy Award-winning director of McNabb Storytelling equips you with the mechanics of story to simplify your marketing, branding, and content strategy. Learn how to use brand storytelling to increase your brand value and connect with your audience on a deeper level.