25 min listen
Busting the Short Attention Span Myth | Boring vs Interesting Content
Busting the Short Attention Span Myth | Boring vs Interesting Content
ratings:
Length:
25 minutes
Released:
Apr 18, 2022
Format:
Podcast episode
Description
Do we really have shorter attention spans now…or is something else going on?
Ever since Microsoft Canada released their paper stating that human beings have shorter attention spans than goldfish, marketers have become obsessed with attention spans.
But here’s the truth: You are not a goldfish. The Microsoft presentation got that information from a company called “Statistic Brain,” and those statistics could NEVER be verified by multiple sources. The goldfish myth has been debunked.
In this episode, I explore the real issue: We don’t have short attention spans – we have access to an overwhelming amount of content. So what does that mean for our marketing? Listen to this episode to find out.
CONNECT WITH BRYCE AT MCNABB STORYTELLING
Turn Strangers Into Advocates [FREE Guidebook]
Instagram
YouTube
Twitter
Website
Ever since Microsoft Canada released their paper stating that human beings have shorter attention spans than goldfish, marketers have become obsessed with attention spans.
But here’s the truth: You are not a goldfish. The Microsoft presentation got that information from a company called “Statistic Brain,” and those statistics could NEVER be verified by multiple sources. The goldfish myth has been debunked.
In this episode, I explore the real issue: We don’t have short attention spans – we have access to an overwhelming amount of content. So what does that mean for our marketing? Listen to this episode to find out.
CONNECT WITH BRYCE AT MCNABB STORYTELLING
Turn Strangers Into Advocates [FREE Guidebook]
YouTube
Website
Released:
Apr 18, 2022
Format:
Podcast episode
Titles in the series (40)
How Stories Add Value | Increase Your Brand’s Value through Storytelling with Emotional Deltas by Storytelligent | Brand Storytelling with Bryce McNabb