Marketers, I’m going to offend you today. But hang with me, because the end result will be worth it.  
Today I’m discussing how we’ve forgotten about our customer and started making content just to satisfy ourselves and the approval chain.  
How did you we here? Where did that idealistic creative marketer go? Why are we so worried about office politics and approval chains...instead of creating amazing content?  Is there a way to recover?  
In this episode, I'm discussing how all organizations fall prey to inward thinking, forget about the customer, and start creating content just to make the organization happy. Ultimately, it's not authentic and doesn't resonate with the customer.  To get the soul and customer-centricity back into your business you need the cure to the disease. You need storytelling.

CONNECT WITH BRYCE AT MCNABB STORYTELLING

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