Do you want to use storytelling to build your brand...but aren’t sure where to start?  
Are you tired of having a mission statement no one remembers...and actually isn’t authentic to your brand?  
Are you looking for a way to communicate your value proposition in a way that will stick with your audience?   
If any of these questions have been rumbling around in your brain, then you are in the right place.  And I have an answer for you: use narrative positioning.  In this episode, I explain why narrative positioning is the superior way to position your organization instead of using statements. You will learn frameworks to identify both your authentic mission statement and value proposition, which are also the pieces you need to start building your brand story.  You will discover how to avoid the mistake of sounding like everyone else. Instead, by using storytelling, your brand will make an authentic impression on your customers - one they won't forget.
SOURCES AND REFERENCES 

StoryBrand by Donald Miller
Start with Why by Simon Sinek


CONNECT WITH BRYCE AT MCNABB STORYTELLING

Turn Strangers Into Advocates [FREE Guidebook]
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