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Marketing Is Relationship | Customer Profile, Journey, & Parasocial Relationships

Marketing Is Relationship | Customer Profile, Journey, & Parasocial Relationships

FromStorytelligent | Brand Storytelling with Bryce McNabb


Marketing Is Relationship | Customer Profile, Journey, & Parasocial Relationships

FromStorytelligent | Brand Storytelling with Bryce McNabb

ratings:
Length:
26 minutes
Released:
Dec 27, 2021
Format:
Podcast episode

Description

As human beings, our lives revolve around relationships. Why should our marketing be any different?   
In this episode, I’ll be showing you how authentic marketing starts with really understanding your customer through a robust customer profile. With that foundation, you'll be ready to map out their learning journey and build a friendship through content marketing.   
When you think about marketing this way, it becomes more human. It’s personal. If you’re ready to bring more humanity into your marketing and truly serve your customers, listen to this.

CONNECT WITH BRYCE AT MCNABB STORYTELLING

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Released:
Dec 27, 2021
Format:
Podcast episode

Titles in the series (40)

Storytelligent is a brand storytelling podcast that helps purpose-driven marketers and business leaders leverage the power of myth to build iconic brands. Get out of the marketing echo chamber of flashy tactics and false promises and start telling authentic stories with lasting impact. Bryce McNabb, Emmy Award-winning director of McNabb Storytelling equips you with the mechanics of story to simplify your marketing, branding, and content strategy. Learn how to use brand storytelling to increase your brand value and connect with your audience on a deeper level.