Sales gives some people energy and they thrive on it, but for others, it can be taxing. A lot of people don’t want to sell because the idea of asking for things feels wrong.   If we nurture our audience in the correct way, we don’t actually have to sell at all! Connecting with our audience can help us make more without having to sell so much.   In this episode, I talk about the importance of nurturing your audience, ways to make sales easier to execute, and how to make selling not feel like selling. If you nurture people in the right way then you don’t have to sell. -Dana Malstaff   3 Things You’ll Learn in This Episode   The power of nurturing our audienceOur audience plays a huge role in our businesses. How do we nurture our audience so that selling becomes easier? How to connect with people so they want to buy from usHow can we build trust and connect with our audience? How to get your audience excited for your businessWhen people are excited about our businesses, selling becomes easy. How do we ignite the excitement in our audience?