What should you do with your brand film after you make it?  
Most people say “post it on our website”....but is that a smart strategy? How many people will type in your website address, show up and watch it? It's often not as many as you hope.  
Is there a better way to get more mileage out of your brand film?  
Quick answer: YES. Instead of passively posting it on your website and hoping it will be a “marketing magic bullet,” let me offer a new strategy: put it in a funnel.  
In this episode, I discuss how to get more eyes on your brand film and structure your funnel around what already works in your sales process. If you already have a brand film, you’ll learn how to make it work harder for you. If you’re thinking about making one, this will inspire you about how to leverage it for the largest reach.
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