Senior Marketing Executive and Food and Hospitality Influencer, David “Rev” Ciancio, joins the Social Pros Podcast to talk about how to increase engagement on Instagram with a fine-tuned social media strategy.   Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   SalesForce Marketing Cloud   Pattern 89   Posting with Purpose  Are you hungry for more engagement on Instagram? There was a time (long, long ago) when all you had to do was post a half-decent photo with a short, preferably funny caption and that was it. Nowadays, if you want to be classed as an ‘influencer,’ you’ve got to sharpen your game and make sure every post provides value to someone, somehow.  As our guest, David (Rev) Ciancio says, “you’ve got to have a reason why you are creating and sharing content.” If your posts don’t provide any value, you’ll continue to see tumbleweeds roll through your Instagram feed. Know your audience’s pain points and give them content that they actually want and need.  Rev is a Senior Marketing, Branding and Digital Strategist (and expert burger taster), who helps brands and businesses up their game on Instagram. As one of the country’s leading food and hospitality influencers, what he has to say about marketing on Instagram is taken as gospel by many, especially for those in the food and restaurant space. So, if you’re curious to find out more, grab a fork and dig in!    In This Episode:  06:46 – Common mistakes to avoid with your Instagram bio  10:37 – What works when it comes to food marketing on Instagram  15:03 – How to use video effectively on Instagram and the importance of conveying customer experience  19:15 – Why UGC (User Generated Content) is so important when creating a successful Instagram marketing strategy  23:09 – How to take high-quality images to share on Instagram  27:12 – Rev shares his predictions for food trends    Resources:  Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about how Pattern 89 can help optimize your Facebook Ad campaigns Get David’s (Rev’s) FREE guide, “5 Mistakes That You’re Making on Your Instagram Bio"  Visit Rev’s website, ‘Burger Conquest’ for more marketing tips Find out more about Rev’s company, ‘Yeah! Management’ Follow Rev on Instagram to keep up with his delicious posts Connect with Rev on Twitter Check out Weird Al Yankovic’s Instagram profile   Visit SocialPros.com for more insights from your favorite social media marketers.