In this episode we’re re-visiting one of the most fun episodes we’ve ever had here at Social Pros. All the way back in June, we had a chat with Senior Marketing Executive and Food and Hospitality Influencer, David “Rev” Ciancio, who spoke about how to increase engagement on Instagram with a fine-tuned social media strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Marketing Solutions In this episode we’re re-visiting one of the most fun episodes we’ve ever had here at Social Pros. All the way back in June, we had a chat with Senior Marketing Executive and Food and Hospitality influencer, David “Rev” Ciancio, who spoke about increasing engagement with a fine-tuned social media strategy. We asked the question, ‘are you hungry for more engagement on Instagram?’ Let’s face it, whether you’re a business owner, or you own a fluffy, three-legged cat, everyone craves likes, right? It turns out that it’s hard work being an Instagram influencer these days. No longer can you make it by posting the occasional photograph with a funny quip. Instead you have be on the ball, following the latest trends and making sure that every single post that comes from your account holds value to someone. It isn’t easy, trust us. David (Rev) Ciancio was on hilarious form, as he always is, and gave us some food for thought. Looking back, one of the key quotes from the episode was, “you’ve got to have a reason why you are creating and sharing content.” The key is to understand your audience’s pain points and show them something that can actually benefit them. Since the podcast took place, you can only imagine how many burgers Rev has eaten, he is an expert burger taster after all. Jokes aside, he’s worked his way up to become a Senior Marketing, Branding and Digital Strategist who helps brands and businesses up their game on Instagram. He is one of the country’s leading food and hospitality influencers, so if you love food, then you know who to follow. In This Episode: 06:46 – Common mistakes to avoid with your Instagram bio 10:37 – What works when it comes to food marketing on Instagram 15:03 – How to use video effectively on Instagram and the importance of conveying customer experience 19:15 – Why UGC (User Generated Content) is so important when creating a successful Instagram marketing strategy 23:09 – How to take high-quality images to share on Instagram 27:12 – Rev shares his predictions for food trends   Resources: Get the new State of Marketing report for free from Salesforce here. Grab your free e-book from Salesforce Marketing Cloud, ’50 Social Media Best Practices.’ Get your $100 FREE LinkedIn ad credit courtesy of our sponsors, LinkedIn Marketing Solutions Get David’s (Rev’s) FREE guide, “5 Mistakes That You’re Making on Your Instagram Bio,” Visit Rev’s website, ‘Burger Conquest’ for more marketing tips here. Find out more about Rev’s company, ‘Yeah! Management,’ here. Follow Rev on Instagram to keep up with his delicious posts here. Connect with Rev on Twitter here. Check out Weird Al Yankovic’s Instagram profile here.   Visit SocialPros.com for more insights from your favorite social media marketers.