How do you stand out in a sea of sameness? How do you ensure your company shines through all the noise?  
Your gut instinct may be to focus on creating a truly unique brand. But is that really your goal? Is being unique always a good thing?  
Today I’m diving into the difference between making sure your company stands out versus creating an outstanding brand. Because in the end it’s not about being unique.  It’s about being selected as the preferred brand that will sustain your business.
SOURCE
Blue Ocean Strategy
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