To have a successful brand, it is important to build a genuine relationship with your customers. And the key to a genuine connection is authenticity.
However, sometimes people sacrifice authenticity for a mistaken sense of professionalism. Too many marketers seem to assume that customers want to see something overly polished and buttoned up, when often, customers are hoping to connect with something real. Ironically, the more a brand strives to look professional, the more plastic and cold it becomes, and the further it distances itself from forming a genuine connection with its intended audience.
This episode I’ll help you identify these barriers to connecting with your audience so you can properly remove them, and build a more authentic, meaningful brand.
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