25 min listen
What StoryBrand Gets Wrong | Brand Positioning & Being The Guide
What StoryBrand Gets Wrong | Brand Positioning & Being The Guide
ratings:
Length:
34 minutes
Released:
Sep 9, 2021
Format:
Podcast episode
Description
Are you familiar with the StoryBrand framework (SB7) for marketing created by Donald Miller?
If not, here’s the basics:
It’s a framework for crafting your marketing message by using the hero’s journey.
Your customer is the hero on the journey.
You (the business) are the guide.
It puts the customer at the center of the story as you guide them through their purchase.
So what’s wrong with that?
You're not always The Guide.
And if you’re not...it’s damaging to position yourself that way.
In this episode, I break down the StoryBrand framework and share the pros and cons. I review where it excels, but also poke holes in places it might fail you. StoryBrand is great for story structure, putting your customer at the center of the story and teaching empathy. But it makes positioning too simple. Everyone is not The Guide.
To be completely honest, StoryBrand has been life changing for me. I love it. But this oversimplification of positioning has been eating at me. I couldn’t let it go.
Should you use the StoryBrand SB7 framework for your marketing? See what you think after listening to this episode. While parts will work well, it may require some tweaking.
SOURCES AND REFERENCES
Building a StoryBrand by Donald Miller
David C. Baker's inside the jar example
Joseph Campbell's Monomyth
Copywriting formula: Problem-Agitation-Solution
Kurt Vonnegut story shapes
Study of emotional story arcs
CONNECT WITH BRYCE AT MCNABB STORYTELLING
Turn Strangers Into Advocates [FREE Guidebook]
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YouTube
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Website
If not, here’s the basics:
It’s a framework for crafting your marketing message by using the hero’s journey.
Your customer is the hero on the journey.
You (the business) are the guide.
It puts the customer at the center of the story as you guide them through their purchase.
So what’s wrong with that?
You're not always The Guide.
And if you’re not...it’s damaging to position yourself that way.
In this episode, I break down the StoryBrand framework and share the pros and cons. I review where it excels, but also poke holes in places it might fail you. StoryBrand is great for story structure, putting your customer at the center of the story and teaching empathy. But it makes positioning too simple. Everyone is not The Guide.
To be completely honest, StoryBrand has been life changing for me. I love it. But this oversimplification of positioning has been eating at me. I couldn’t let it go.
Should you use the StoryBrand SB7 framework for your marketing? See what you think after listening to this episode. While parts will work well, it may require some tweaking.
SOURCES AND REFERENCES
Building a StoryBrand by Donald Miller
David C. Baker's inside the jar example
Joseph Campbell's Monomyth
Copywriting formula: Problem-Agitation-Solution
Kurt Vonnegut story shapes
Study of emotional story arcs
CONNECT WITH BRYCE AT MCNABB STORYTELLING
Turn Strangers Into Advocates [FREE Guidebook]
YouTube
Website
Released:
Sep 9, 2021
Format:
Podcast episode
Titles in the series (40)
How Stories Add Value | Increase Your Brand’s Value through Storytelling with Emotional Deltas by Storytelligent | Brand Storytelling with Bryce McNabb