The other day I was watching a rerun of Seinfeld.   It was one of my favorite episodes where George was getting changed after swimming in the pool and Jerry's girlfriend walked in on his ‘shrinkage’.   I was laughing my head off.   And it got me thinking…   Why do we even watch re-runs in the first place?   Well, it turns out humans love predictability and get hooked on nostalgia (and of course a great storyline).   But not every story is created equally.   Some are entertaining, others are more inspiring.   For example…   Have you ever read an ad or watched a video and been completely entranced by the story?   It almost feels like you forget you’re being sold to, right?   That’s one of the many reasons why I love to strategically use stories all over my clients’ websites.   Whenever I review a website, I’m always paying attention to how well the business owner positions the customer as the hero and themselves as the guide.   (That’s the secret sauce to selling without selling by the way).   But a common mistake I see with my students' websites…   Is that their stories lack meaning and emotional connection to the intended person (that’s your customers).   That’s where my guest Jules Dan can help you.   On today’s podcast, we’ll help you fill those story gaps. (LINK)   I recently did a podcast with him on his show, Storytelling Secrets.   I was curious when he mentioned you can easily write great copy by using stories from past customers...   Using an interview.   So I invited him on today to teach you...   How to suck the stories out of your ideal client/customers and use them in your marketing.   So, if the hardest part for you is knowing what to actually say in your stories…   Jules and I discuss a simple 4 step strategy you can implement today.   Get to know more about Jules in the Storytelling Secrets Podcast: https://storytelling-secrets.simplecast.com/ Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training