20 min listen
#131: 5 Minute Marketing Challenge—Using Failure as Fuel
#131: 5 Minute Marketing Challenge—Using Failure as Fuel
ratings:
Length:
19 minutes
Released:
Dec 20, 2023
Format:
Podcast episode
Description
Let's talk about the “f” word in marketing that many shy away from, but holds immense power: FAILURE. In marketing, the role of failure is often undervalued and underused, yet it’s the element that—when used correctly—can help your customers see the value of your product or service. To have an impactful message, you must be bold enough to paint the negative stakes. What will your customer experience if they don’t buy your product or service? We’re continuing our 5 Minute Marketing Challenge series, where you learn one simple marketing effort you can implement in under 5 minutes. In this series, you’ll streamline your marketing and bring back clarity using the StoryBrand framework. Today, hosts J.J. and April explain how emphasizing the potential negative outcomes (failure) can make your message more compelling and relatable. Listen in and learn how to craft a powerful message that inspires customers to take action! -- CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Released:
Dec 20, 2023
Format:
Podcast episode
Titles in the series (100)
#3: Discover What Your Customer Really Wants: As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has very little interest in the story. This week,... by Marketing Made Simple