In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation. The same is true for your marketing. When you participate in your customer's identity transformation you are going to win!  This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it so your customers feel like they've transformed after purchasing your product or service. April also talks with Macy Robison, one of our amazing StoryBrand Certified Marketing Guides, about how she directly used identity transformation inside the marketing of one of her clients and how it literally transformed their business!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win.   Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our marketing guides, like Macy Robison, are the best marketers in the world. Hire one to help clarify your message at MarketingMadeSimple.com.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.