A lot of businesses are confused about what it means to create a marketing message. Is it a tagline? A one-page document? Your brand story? But a true marketing message is none of these things. A great marketing message should tell your customers how you can solve their problem and make their life better. And there’s no better way to create one than with StoryBrand’s one-liner framework.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide and owner of Red Door Designs, Kris Jones, about her 5-step process to creating a great one-liner for any business. When you have a great one-liner, it makes the rest of your marketing strategy so much easier. Tune in now to learn how you can create the ultimate marketing message for your business in 5 simple steps!   Contact StoryBrand Certified Guide Kris Jones directly at MarketingMadeSimple.com/Kris-Jones.   --   Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in September and includes…     Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the country Hands-on training using StoryBrand’s messaging and business growth frameworks   Spots to fill up quickly, so apply now before July 21 at StoryBrand.com/Guide.   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand