People tend to put offers together like a list of ingredients... guarantees, bonuses, and roadmaps. These things help sell your offer, but the real game-changer may surprise you. Lots of entrepreneurs focus on the offer itself and then build the messaging to go along with it. But this is backward.    In this episode, I'm diving in to what makes an offer irresistible. Listen in and learn the secret to crafting and positioning a no-brainer offer, how to add value without adding more to the offer, the four-step process on how to fix your messaging (and create more demand), and where entrepreneurs get stuck and what will cost you sales. I’m here to set the record straight and share the best way to craft an offer you can sell before cart open day!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales