Typically, ads are the first touch point for a potential buyer. It’s the first time they’re experiencing you and your brand – and it’s your best opportunity to bring in qualified leads and build rapport. This is why getting the messaging right in ads is so important. When done well, it’s your lowest-cost way to bring in sales!   So, if you’ve been struggling with ads, your ad cost is going up, or you have a hard time creating ads (and don’t know quite what to say in them)... this episode is for you! Discover the secret to highly effective messaging in ads that bring in qualified leads, stay on budget with testing and knowing what’s working and what’s not, position you as a thought leader, and get your audience ready to buy. Create ads that convert with these key elements!   This is Part 2 of our “most powerful communication elements” series and coming up soon I’ll cover launches and sales, but in this episode I wanted to focus on this first touch point, the first invite to take the next step.   Listen to Part 1 of the series here - https://brandonlucero.com/ep213    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE 3-DAY LIVE EVENT] Master Your Profitable Messaging: Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm