It’s no secret that great messaging can create more engagement, better open rates, lower cost per lead on ads, and (ultimately) more sales! Because when your messaging is dialed in, it's relevant and resonates. And this is most likely why you’re here– to improve your messaging, so I’m going to share a throwback episode to my top 3 favorite sales techniques of all time.   Tune in and discover my 3 favorite sales techniques and why, how to use each of these in your business, common messaging habits that aren’t serving you, and my secret to creating demand for your offers (hint: it’s NOT sharing the benefits). I love a refresh on what’s working and what’s not in business, and this episode does not disappoint. Use these techniques in 2024, and I can’t wait to hear how each one improves your business.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.   [QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz