Marketing is shifting in 2024 for course creators – and while change is inevitable, there are 5 major challenges I see coming up for our niche that I want to prepare you for. And with each challenge, I’m giving a specific and unique solution to help you have one of your best years yet! Over the past few years, I’ve worked with thousands of students in the course creator space from a messaging and marketing angle (including ads, strategy, low-ticket offers, high-ticket offers, webinars, evergreen funnels, live launches, and more). I’m not giving you “what works for Brandon”. This is what I’m seeing for our niche as a whole.   Ready to prepare yourself for powerful shifts and get a competitive edge in the market? Listen to this episode and discover what the upcoming election, inflation in the market, and other current events mean for course creators, how to overcome “over-saturation”, the secrets behind home-run ads and, of course, solutions to each of the 5 challenges facing course creators this year. Overall, I think 2024 is going to be a BIG year. Each challenge and solution is meant to empower you to make changes and shifts so you can stand out and share your gifts with the world at a whole new level.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.   [QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz