27 min listen
#13: Brian Clark—How to Win Big With Content Marketing
#13: Brian Clark—How to Win Big With Content Marketing
ratings:
Length:
46 minutes
Released:
Aug 15, 2016
Format:
Podcast episode
Description
Would you propose on a first date? Of course not, but that's how many businesses approach marketing. You get a lead and immediately start asking for the sale. In this episode of Building a Story Brand, Donald Miller talks with Brian Clark of Copyblogger about a better way to approach sales — with a strong content marketing strategy. He'll show you exactly how to understand your customer, forge a relationship, and build trust — all by sharing your expertise for free. Best of all? We get into the specifics of how to transform that trust into sales over time. If you know it's time to start or improve your content marketing, but you're not sure what to do next, this episode will take all the mystery out of it so you can build a stronger business with content marketing. http://buildingastorybrand.com
Released:
Aug 15, 2016
Format:
Podcast episode
Titles in the series (100)
#5: Jonathan Davis—How to Make Your Call to Action Irresistible: As anyone who's ever bought a set of kitchen knives at 2 a.m. will tell you, infomercials are selling machines. And in this podcast, you'll discover exactly how and why they work so well. Donald Miller talks with infomercial producer Jonathan Davis to... by Business Made Simple with Donald Miller