47 min listen
#2: Mike McHargue—Why People Buy: The Powerful Science of Selling
#2: Mike McHargue—Why People Buy: The Powerful Science of Selling
ratings:
Length:
29 minutes
Released:
Mar 18, 2016
Format:
Podcast episode
Description
Donald Miller sits down with Mike McHargue, aka "Science Mike," to discuss what's really going on in your customers' brains when they come to your website. It's a fun and accessible look at the neuroscience of sales and marketing. When you understand how the human brain is wired, you can create irresistible marketing that taps into your customers' most powerful, predictable instincts. Visit http://buildingastorybrand.com/2 to get an unedited version of the interview with Science Mike, along with a video of Don's website critique.
Released:
Mar 18, 2016
Format:
Podcast episode
Titles in the series (100)
#21: Amy Porterfield—4 Foolproof Ways to Improve Your Digital Marketing: If you’re trying to run and grow a business, you know you’re going to need smart marketing tactics to get you to the next level of success. The trouble is, there is SO MUCH information out there. And not all of it can be trusted to actually work... by Business Made Simple with Donald Miller