In today’s episode, we speak with the leading expert on the concept of distinction in personal branding and business. Scott McKain is the author of ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction which has been named as one of the Top 10 Business Books of the Year, he is a keynote speaker at events for top organizations and has the rare honor of being feature in both the Speakers Hall of Fame and the Sales and Marketing Hall of Fame. In our conversation with Scott, we dive straight into the concept of distinction and why it’s so important for your personal brand. We hear Scott’s breakdown of the four cornerstones of distinction: clarity, creativity, communication, and the customer experience focus. Scott places a particular emphasis on the concept of clarity and why it is in many ways the most difficult step since it involves identifying what makes you distinct and excluding potential business opportunities that do not fall within what makes your personal brand unique. Scott offers his advice and tips for finding your distinction and explains why we should all find out why people recommend us. Join us today for an edifying discussion on the concept of distinction and how to define it for your personal brand!