Authenticity in what you are doing is not only a great skill for building an organic and loyal community but can also increase your profitability exponentially.In this episode, Ryan Rock of Fatboy Surf Club talks about their journey of how they moved from an apartment to a warehouse, how they’re getting an incredible return on ad spend on Facebook and Instagram, and the kind of things that they are doing to get those returns.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEIt’s key to listen to customer reviews to be able to maintain what they like and improve.Make sure to make customers feel like they are part of your brand. Repost what your fans tag you in to encourage future tags.Learn to scale sustainably.Check pre-sales to understand better what the demand is going to be like.Know your numbers on how much to spend to get to your next sales goal.Create a community of organic and loyal followers online.Your ads should focus on your cause.Be authentic and stay true to the things that you like and that your customers also like.Make sure that all your ducks are in a row so that you are ready to scale.Recommended Tool:Presale Manager https://apps.shopify.com/pre-order Recommended Podcast:The Greatest Salesman in the World Podcasthttps://thegreatestsalesman.com/podcast/ Today’s Guest:Ryan Rock is a co-founder of Fatboy Surf Club. Fatboy Surfclub is an e-commerce apparel company based in LA putting the fun back into life and surfing. A portion of all their proceeds benefits the Save the Manatee Foundation and other ocean conservation organizations.Connect and learn more about here: Website: https://fatboysurfclub.com E-mail Address: ryan@fatboysurfclub.com   Instagram: https://www.instagram.com/fatboysurfclub This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast