Green Gauge: Exploring Consumer Mindsets, EV Trends, and the Circular Economy

FromThinking Ahead: Your Leading-Edge Insights Podcast

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Green Gauge: Exploring Consumer Mindsets, EV Trends, and the Circular Economy

FromThinking Ahead: Your Leading-Edge Insights Podcast

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Length:

15 minutes

Released:

Feb 1, 2024

Format:

Podcast episode

Description

Tune in to this episode as we explore key areas of the latest GfK Green Gauge report by Consumer Life. Understand how environmental concerns influence consumer attitudes and buying behaviors so you can meet their new expectations.

Released:

Feb 1, 2024

Format:

Podcast episode

Titles in the series (91)

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

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Understanding CBD Consumers: CBD – which offers stress and pain relief without a THC “high” – is upending dozens of product categories, from cosmetics to pet food. Experts from MRI-Simmons and GfK Consumer Life define CBD’s remarkable growth, profile its consumers, and reveal th... by Thinking Ahead: Your Leading-Edge Insights Podcast
20 min listen
Changes in lifestyles & behaviors following COVID-19: Consumers, brands, and retailers are finding themselves in uncharted territory during the COVID-19 pandemic. In this episode, Luis Molina gives us an overview of GfK's new Consumer Pulse study. Understand consumers' lifestyles and behavior changes, w... by Thinking Ahead: Your Leading-Edge Insights Podcast
13 min listen
Creating Success Through In-Market Testing: In the midst of today’s disruptions, FMCG brands, marketers, and retailers need to Think Ahead. In this episode, we sit down with GfK's Susan Stacey and Neal Heffernan who help us understand how to optimize brand innovations for long-term success. Tu... by Thinking Ahead: Your Leading-Edge Insights Podcast
25 min listen
Today's Cannabis Consumers: Understanding Their Needs, Concerns, and Purchases: As cannabis increasingly enters the mainstream, many are embracing the possibilities -- while others continue to push back. In this episode, we explore the marijuana consumer -- recreational, medical, and everything in between. Who are they? Why do t... by Thinking Ahead: Your Leading-Edge Insights Podcast
16 min listen
Coming Soon: Get ready for a future-focused point-of-view that will teach you everything you need to know from consumer mindsets to the innovative technology coming next. Stop guessing what’s next and start Thinking Ahead! https://hubs.ly/H0mP11V0 by Thinking Ahead: Your Leading-Edge Insights Podcast
1 min listen
The "dark" side of the marketing by Thinking Ahead: Your Leading-Edge Insights Podcast
19 min listen
Coronavirus: Tracking its impact on brands & consumers: The world is a different place than it was one month ago, even two weeks ago. COVID-19, or Coronavirus, has consumers staying home and is taking a toll on the economy. In this episode, we sit down with Stacy Bereck as she shares some insightful resul... by Thinking Ahead: Your Leading-Edge Insights Podcast
18 min listen
Going back to school in the time of COVID-19: In another milestone of the COVID-19 pandemic, schools are in the midst of 'opening' their doors. In this episode, Frank Guagenti takes us through how parents are feeling as their kids start a new year- in-person, online, or both. Tune in to understa... by Thinking Ahead: Your Leading-Edge Insights Podcast
20 min listen
The changes and challenges of advertising: No matter who you are, you can’t escape ads. The challenge is- how can your ad speak louder and become more memorable to your audience than the rest? In this episode, we sit down with Jon Brand, who takes us through best practices in creating an effe... by Thinking Ahead: Your Leading-Edge Insights Podcast
24 min listen
Understand the forces shaping the future of shopping: We know COVID-19 crisis has transformed shopping – but many of those effects may be short term. To plan for tomorrow’s shopping experience, we need to look closely at the forces that were already in play when the pandemic hit. In a new Thinking Ahead... by Thinking Ahead: Your Leading-Edge Insights Podcast
26 min listen
How to increase your eCommerce traffic (a checklist): In the past few years, eCommerce listings have become the main window for shoppers, making digital product content a crucial part of the buying process. So how can brands become masters of this newly demanding digital content space? In this episode, ... by Thinking Ahead: Your Leading-Edge Insights Podcast
27 min listen
Future of Retail: The Impact of Technology: The mixture of skyrocketing shopper expectations and exploding technologies are fueling a new era of innovation and transformation for shopping. From smartphones to personal shopping robots, how far will the technology go? More information: The Futur... by Thinking Ahead: Your Leading-Edge Insights Podcast
28 min listen
How American Consumers are Handling the COVID-19 Outbreak: COVID-19 is changing current and future consumer behaviors. In this episode, Karen Ramspacher from MRI-Simmons sits down with us to discuss recent results from their new (and free) COVID-19 report. What purchases and plans have consumers postponed? W... by Thinking Ahead: Your Leading-Edge Insights Podcast
18 min listen
Life under Crisis: How consumers feel about COVID-19 and protests: Months after lockdowns began, the pandemic landscape continues to evolve. In this episode, we check in with Sarena Gerard, who helps us understand how consumers feel. Tune in for the latest Consumer Pulse data, dissecting everything from consumers' f... by Thinking Ahead: Your Leading-Edge Insights Podcast
14 min listen
Why are we still talking about Millennials?: You‘ve heard it before and you’ll hear it again. After so much debate and discussion about what Millennials want, they remain a hot topic with marketers -- but why? In this episode, we look into their minds, as the first Millennials turn 40. Learn wh... by Thinking Ahead: Your Leading-Edge Insights Podcast
19 min listen
Booming shopping trends: What to watch: From click-and-collect to cross-channel buying, eCommerce shopping has hit new levels while traditional methods have evolved. In this episode, Joe Beier takes us through emerging purchase journey trends and the long-term implications of pandemic bran... by Thinking Ahead: Your Leading-Edge Insights Podcast
28 min listen
The future of the smart home today: Here's an obvious statement- technology surrounds our lives. From security systems and lighting to refrigerators and window shades, the futuristic smart home is here today. In this episode, we sit down with Consumer Trends Expert, Veronica Chen, to l... by Thinking Ahead: Your Leading-Edge Insights Podcast
27 min listen
The Art of Digital Ad Targeting: In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons' Josh Pisano, and Dstillery's Chris Boon to talk about digital ad targeting. How are consumer “segments” developed? What can be done to make them more accurat... by Thinking Ahead: Your Leading-Edge Insights Podcast
22 min listen
Rewriting the Influencer Playbook: Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their changing roles, the emergence of a new breed of content creators, and the pitfalls of sticking to old models in a time of upheaval. More Information: - Reach... by Thinking Ahead: Your Leading-Edge Insights Podcast
33 min listen
The future of sustainability: What brands & marketers need to know: From a presentation to your headphones. In this episode of Thinking Ahead, we give you an audio version of GfK’s recent webinar, where thought leaders from Hanesbrands, Colgate, and Hyundai came together to discuss the prospects for sustainability – ... by Thinking Ahead: Your Leading-Edge Insights Podcast
30 min listen
A timeline of COVID and its impact on consumers and brands: As we head towards the end of the year, COVID remains the biggest buzzword of 2020. In past episodes, we’ve discussed specific topics about the virus, from behavior and lifestyle changes to the back to school season. In this episode, we bring it all ... by Thinking Ahead: Your Leading-Edge Insights Podcast
23 min listen
How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights: While “trending” may have become a buzzword on social media, distinguishing the deeper trends and forces that drive consumer purchase demands rigor and insight. In this podcast, the leader of GfK Consumer Life in North America tells us how to tell a ... by Thinking Ahead: Your Leading-Edge Insights Podcast
24 min listen
The future of cookies: The impact on online marketing and consumers: In January 2020, Google announced it would begin to phase out third-party cookies by the year 2022. One year away from the official “death to the cookie,” many digital marketers are looking for new innovations that will replace them. With endless inf... by Thinking Ahead: Your Leading-Edge Insights Podcast
29 min listen
The Rise of eSports and its Fans: Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention? In this episode, we sit down with Ben Paro, Category Director of Sports and Gaming at MRI-Simmons, as he e... by Thinking Ahead: Your Leading-Edge Insights Podcast
25 min listen
Is Sustainability still important in uncertain times?: This year, Earth Day is celebrating its 50th anniversary. In this episode, GfK Consumer Life’s Tim Kenyon breaks down how far the sustainability movement has come -- and, more importantly, where it may be going. From hybrid cars and recycled clothing... by Thinking Ahead: Your Leading-Edge Insights Podcast
21 min listen
Finding purpose in crisis: Brands, COVID-19, and social responsibility: COVID-19 and the racial equality movement have raised the stakes when it comes to social responsibility, and brands cannot sit still. In today’s world, issuing predictable press releases followed up with little action simply won’t cut it. In this epi... by Thinking Ahead: Your Leading-Edge Insights Podcast
25 min listen
What is means to have a 'healthy' brand: In today's times, brands are expected to be more than a logo. Consumers expect them to take action- to show their authentic worth. While many things have changed, the core pillars of brand building have not. In this episode, Managing Director of GfK ... by Thinking Ahead: Your Leading-Edge Insights Podcast
24 min listen
Trends to watch: Health & wellness: As the new year begins, the global pandemic has put a new spin on the health and wellness craze we always see. In this episode, Trends Consultant, Rachel Bonsignore, bases her insights on years of data leading up to and including the pandemic. Learn ... by Thinking Ahead: Your Leading-Edge Insights Podcast
22 min listen
Activism, anxiety, and the new consumer marketplace: With devastated economies and the calls for social justice around the world, how to brands move forward? In this episode, we give you an audio version of GfK's recent webinar, "Taking brands to the next level: Activism, anxiety, and the new consumer ... by Thinking Ahead: Your Leading-Edge Insights Podcast
30 min listen
A conversation with TerraCycle on sustainability: Are brands really taking on the challenge of sustainability? Could it even be a profit center? In this candid interview, TerraCycle CEO Tom Szaky explains how "green" brands can go beyond messaging to make a real difference. For consumers, has their ... by Thinking Ahead: Your Leading-Edge Insights Podcast
18 min listen

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Consumer Outlook 2024: Technology & Gen Alpha: GfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will look at what’s driving consumers, and what your b... by Thinking Ahead: Your Leading-Edge Insights Podcast
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Green Gauge: Exploring Consumer Mindsets, EV Trends, and the Circular Economy

Green Gauge: Exploring Consumer Mindsets, EV Trends, and the Circular Economy

Description

Titles in the series (91)

More Episodes from Thinking Ahead: Your Leading-Edge Insights Podcast

Related podcast episodes