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The future of cookies: The impact on online marketing and consumers

The future of cookies: The impact on online marketing and consumers

FromThinking Ahead: Your Leading-Edge Insights Podcast


The future of cookies: The impact on online marketing and consumers

FromThinking Ahead: Your Leading-Edge Insights Podcast

ratings:
Length:
29 minutes
Released:
May 5, 2021
Format:
Podcast episode

Description

In January 2020, Google announced it would begin to phase out third-party cookies by the year 2022. One year away from the official “death to the cookie,” many digital marketers are looking for new innovations that will replace them. With endless information, the reality is- not everyone understands the true impact this has on brands and consumers alike. How can you prepare? Tune in to find out. 
Guest: Rolfe Swinton, Director, Data Assets, GfK North America
Resources: 
Release: System to recycle Lithium-Ion batteries from EVs, hybrids win GfK NextGen Hackathon

More on this episode:
Get more details about this episode at www.gfk.com/en-us/thinking-ahead 
Contact the Thinking Ahead Podcast at marketing@gfk.com  
Released:
May 5, 2021
Format:
Podcast episode

Titles in the series (91)

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.