19 min listen
Creating Success Through In-Market Testing
Creating Success Through In-Market Testing
ratings:
Length:
25 minutes
Released:
Jun 4, 2020
Format:
Podcast episode
Description
In the midst of today’s disruptions, FMCG brands, marketers, and retailers need to Think Ahead. In this episode, we sit down with GfK's Susan Stacey and Neal Heffernan who help us understand how to optimize brand innovations for long-term success. Tune in for an in-depth look at the dos and don'ts of effective testing.
More Information:
Optimizing brand innovation for long-term success [video]: https://hubs.ly/H0r6h1x0
Design FMCG Products for real-world success [eBook]: https://hubs.ly/H0r6gWS0
More Information:
Optimizing brand innovation for long-term success [video]: https://hubs.ly/H0r6h1x0
Design FMCG Products for real-world success [eBook]: https://hubs.ly/H0r6gWS0
Released:
Jun 4, 2020
Format:
Podcast episode
Titles in the series (91)
Why are we still talking about Millennials?: You‘ve heard it before and you’ll hear it again. After so much debate and discussion about what Millennials want, they remain a hot topic with marketers -- but why? In this episode, we look into their minds, as the first Millennials turn 40. Learn wh... by Thinking Ahead: Your Leading-Edge Insights Podcast