19 min listen
Bringing new precision to programmatic targeting
Bringing new precision to programmatic targeting
ratings:
Length:
29 minutes
Released:
Jul 9, 2020
Format:
Podcast episode
Description
At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need to bring extra diligence to the process of creating ad audiences. In this podcast episode, GfK’s Natasha Stevens explores the promises and pitfalls of combining data from different sources. She defines the many unknowns that surround target creation in today’s marketplace, and tells how a multi-set approach can improve target accuracy exponentially – or dilute the value of high-quality data.
More Information:
Video: Optimizing audience data for programmatic targeting
More Information:
Video: Optimizing audience data for programmatic targeting
Released:
Jul 9, 2020
Format:
Podcast episode
Titles in the series (91)
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