60 min listen
How to Build a Voice of the Customer Playbook?
How to Build a Voice of the Customer Playbook?
ratings:
Length:
18 minutes
Released:
Nov 23, 2020
Format:
Podcast episode
Description
Organizations collect a multitude of customer feedback—CSAT surveys, social reviews, insurance claims, voice-to-text conversions of customer orders, customer emails, to name a few. Understanding and acting on all this textual data at scale can be complicated and costly. How should an organization build its Voice of the Customer playbook that offers practical strategies to use customer data to build loyalty, introduce products consumers want, and market to the right audience? Guest: Duane Lyons Title: Practice Lead, Wavicle Data Solutions For more details and related content: https://ciotalknetwork.com/how-to-build-a-voice-of-the-customer-playbook/
Released:
Nov 23, 2020
Format:
Podcast episode
Titles in the series (100)
IT Audits: Do we Need Them?: We have mature IT Management Processes and Controls in place. IT Audits are not for us. Is this true? Lets listen to Richard to learn about why Audits should be part of IT Strategy and what makes them a useful tool for managing IT better. by CIO Talk Network Podcast