When someone says "influencer marketing," your brain goes straight to consumer products. However, B2B influencer marketing reasons to be even more critical. 19% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B space. In this episode, influencers and experts Rachel Miller, Evan Kristel, and Jola Burnett take us into the B2B influencer world that showcases the power of decision-makers. How does B2B influencing fit into your next marketing campaign? Tune in to find out.
Guests: 
Rachel Miller, Global Influencer Marketing Lead at SAP (Connect on: Twitter | LinkedIn)
Evan Kirstel, Evangelist and Co-founder, eViRa Health  (Connect on: Twitter | LinkedIn)
Jola Burnett, VP, Consulting, GfK Consumer Life (Connect on: Twitter | LinkedIn)

Resources:
eBook: From AI to COVID-19: The transformation of influencers in a culture of doubt
Contact the Thinking Ahead Podcast at marketing@gfk.com