80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate risk and measure its success? In this episode, Fifty Gazelles' Jeremy Andersen and GfK's Neal Heffernan unfold what makes a successful product. From sparked idea to development to launch, tune in to understand what's tips the scale.
Guests: 
Jeremy Anderson, Founder, Fifty Gazelles
Neal Heffernan, EVP, GfK Sales Effectiveness North America

Resources: 
eBook: Minimize risk and maximize ROI when launching new SKUs
Podcast: Creating Success Through In-Market Testing

More on this episode:
Get more details about this episode at www.gfk.com/en-us/thinking-ahead 
Contact the Thinking Ahead Podcast at marketing@gfk.com