19 min listen
Using consumer trends for strategic insights
Using consumer trends for strategic insights
ratings:
Length:
16 minutes
Released:
Feb 3, 2021
Format:
Podcast episode
Description
Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight. In this reprised episode, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.
Watch Eric's recent video: Starting strong in 2021
Contact the Thinking Ahead Podcast at marketing@gfk.com
Watch Eric's recent video: Starting strong in 2021
Contact the Thinking Ahead Podcast at marketing@gfk.com
Released:
Feb 3, 2021
Format:
Podcast episode
Titles in the series (91)
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