19 min listen
How brands can win consumers' hearts in the new marketplace
How brands can win consumers' hearts in the new marketplace
ratings:
Length:
36 minutes
Released:
May 19, 2021
Format:
Podcast episode
Description
The past year has changed consumer experience is changing brand relationships in every category. In this episode, we give you an audio version of GfK's recent webinar, "How brands can win consumers' hearts in the new marketplace," where experts discussed the changing nature of brand engagement and purchase decision making. Tune in to understand how brands can create a sense of loyalty through meaning and value while understanding the risks and rewards in taking political and social stands.
Guests:
Natasha Stevens, EVP, Strategy & Innovation, GfK
Eric Wagatha, SVP, Consumer Insights, GfK
Amy Wills, VP, Marketing Effectiveness, GfK
Resources:
Full video recording: How brands can win consumers' hearts in the new marketplace
eBook: How can brands connect with wary consumers in today’s fragile marketplace?
More on this episode:
Get more details about this episode at www.gfk.com/en-us/thinking-ahead
Contact the Thinking Ahead Podcast at marketing@gfk.com
Guests:
Natasha Stevens, EVP, Strategy & Innovation, GfK
Eric Wagatha, SVP, Consumer Insights, GfK
Amy Wills, VP, Marketing Effectiveness, GfK
Resources:
Full video recording: How brands can win consumers' hearts in the new marketplace
eBook: How can brands connect with wary consumers in today’s fragile marketplace?
More on this episode:
Get more details about this episode at www.gfk.com/en-us/thinking-ahead
Contact the Thinking Ahead Podcast at marketing@gfk.com
Released:
May 19, 2021
Format:
Podcast episode
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