Defining and aligning with their ideological “tribes” is a growing priority for Americans – and this polarization is driving more and more brand relationships. In this episode, we take a look at how consumers’ ideologies affect their choices in brands -- and their opinions about each other. Tune in to hear how Americans are most polarized, how we align – and, ultimately, the role of brands in customers’ beliefs and decisions.
 
Guests: Rachel Bonsignore, VP, and consultant, GfK Consumer Life
Resources: 
Whitepaper: Divided we stand: Decoding the citizen shopper

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Get more details about this episode at www.gfk.com/en-us/thinking-ahead 
Contact the Thinking Ahead Podcast at marketing@gfk.com