Optimize eCommerce 2023

FromThinking Ahead: Your Leading-Edge Insights Podcast

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Optimize eCommerce 2023

FromThinking Ahead: Your Leading-Edge Insights Podcast

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Length:

12 minutes

Released:

Apr 22, 2023

Format:

Podcast episode

Description

Take your eCommerce to the next level with cutting-edge content that helps your products stand out. Our expert from GfK Etilize shares the most effective ways to “wow” consumers and convert views to sales. Learn how to raise your content game with smart, innovative tactics – and put these ideas into practice with minimum hassle.

Released:

Apr 22, 2023

Format:

Podcast episode

Titles in the series (91)

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

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Coronavirus: Tracking its impact on brands & consumers: The world is a different place than it was one month ago, even two weeks ago. COVID-19, or Coronavirus, has consumers staying home and is taking a toll on the economy. In this episode, we sit down with Stacy Bereck as she shares some insightful resul... by Thinking Ahead: Your Leading-Edge Insights Podcast
18 min listen
Is Sustainability still important in uncertain times?: This year, Earth Day is celebrating its 50th anniversary. In this episode, GfK Consumer Life’s Tim Kenyon breaks down how far the sustainability movement has come -- and, more importantly, where it may be going. From hybrid cars and recycled clothing... by Thinking Ahead: Your Leading-Edge Insights Podcast
21 min listen
Finding purpose in crisis: Brands, COVID-19, and social responsibility: COVID-19 and the racial equality movement have raised the stakes when it comes to social responsibility, and brands cannot sit still. In today’s world, issuing predictable press releases followed up with little action simply won’t cut it. In this epi... by Thinking Ahead: Your Leading-Edge Insights Podcast
25 min listen
The Art of Digital Ad Targeting: In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons' Josh Pisano, and Dstillery's Chris Boon to talk about digital ad targeting. How are consumer “segments” developed? What can be done to make them more accurat... by Thinking Ahead: Your Leading-Edge Insights Podcast
22 min listen
Creating Success Through In-Market Testing: In the midst of today’s disruptions, FMCG brands, marketers, and retailers need to Think Ahead. In this episode, we sit down with GfK's Susan Stacey and Neal Heffernan who help us understand how to optimize brand innovations for long-term success. Tu... by Thinking Ahead: Your Leading-Edge Insights Podcast
25 min listen
Today's Cannabis Consumers: Understanding Their Needs, Concerns, and Purchases: As cannabis increasingly enters the mainstream, many are embracing the possibilities -- while others continue to push back. In this episode, we explore the marijuana consumer -- recreational, medical, and everything in between. Who are they? Why do t... by Thinking Ahead: Your Leading-Edge Insights Podcast
16 min listen
Coming Soon: Get ready for a future-focused point-of-view that will teach you everything you need to know from consumer mindsets to the innovative technology coming next. Stop guessing what’s next and start Thinking Ahead! https://hubs.ly/H0mP11V0 by Thinking Ahead: Your Leading-Edge Insights Podcast
1 min listen
The "dark" side of the marketing by Thinking Ahead: Your Leading-Edge Insights Podcast
19 min listen
Rewriting the Influencer Playbook: Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their changing roles, the emergence of a new breed of content creators, and the pitfalls of sticking to old models in a time of upheaval. More Information: - Reach... by Thinking Ahead: Your Leading-Edge Insights Podcast
33 min listen
Bringing new precision to programmatic targeting: At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need to bring extra diligence to the process of creating ad audiences. In this podcast episode, GfK’s Natasha Stevens explores the promises and pitfalls of com... by Thinking Ahead: Your Leading-Edge Insights Podcast
29 min listen
Future of Retail: The Impact of Technology: The mixture of skyrocketing shopper expectations and exploding technologies are fueling a new era of innovation and transformation for shopping. From smartphones to personal shopping robots, how far will the technology go? More information: The Futur... by Thinking Ahead: Your Leading-Edge Insights Podcast
28 min listen
Changes in lifestyles & behaviors following COVID-19: Consumers, brands, and retailers are finding themselves in uncharted territory during the COVID-19 pandemic. In this episode, Luis Molina gives us an overview of GfK's new Consumer Pulse study. Understand consumers' lifestyles and behavior changes, w... by Thinking Ahead: Your Leading-Edge Insights Podcast
13 min listen
How American Consumers are Handling the COVID-19 Outbreak: COVID-19 is changing current and future consumer behaviors. In this episode, Karen Ramspacher from MRI-Simmons sits down with us to discuss recent results from their new (and free) COVID-19 report. What purchases and plans have consumers postponed? W... by Thinking Ahead: Your Leading-Edge Insights Podcast
18 min listen
How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights: While “trending” may have become a buzzword on social media, distinguishing the deeper trends and forces that drive consumer purchase demands rigor and insight. In this podcast, the leader of GfK Consumer Life in North America tells us how to tell a ... by Thinking Ahead: Your Leading-Edge Insights Podcast
24 min listen
Using consumer trends for strategic insights: Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight. In this reprised episode, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends... by Thinking Ahead: Your Leading-Edge Insights Podcast
16 min listen
Why are we still talking about Millennials?: You‘ve heard it before and you’ll hear it again. After so much debate and discussion about what Millennials want, they remain a hot topic with marketers -- but why? In this episode, we look into their minds, as the first Millennials turn 40. Learn wh... by Thinking Ahead: Your Leading-Edge Insights Podcast
19 min listen
Understand the forces shaping the future of shopping: We know COVID-19 crisis has transformed shopping – but many of those effects may be short term. To plan for tomorrow’s shopping experience, we need to look closely at the forces that were already in play when the pandemic hit. In a new Thinking Ahead... by Thinking Ahead: Your Leading-Edge Insights Podcast
26 min listen
The Rise of eSports and its Fans: Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention? In this episode, we sit down with Ben Paro, Category Director of Sports and Gaming at MRI-Simmons, as he e... by Thinking Ahead: Your Leading-Edge Insights Podcast
25 min listen
What is means to have a 'healthy' brand: In today's times, brands are expected to be more than a logo. Consumers expect them to take action- to show their authentic worth. While many things have changed, the core pillars of brand building have not. In this episode, Managing Director of GfK ... by Thinking Ahead: Your Leading-Edge Insights Podcast
24 min listen
Understanding CBD Consumers: CBD – which offers stress and pain relief without a THC “high” – is upending dozens of product categories, from cosmetics to pet food. Experts from MRI-Simmons and GfK Consumer Life define CBD’s remarkable growth, profile its consumers, and reveal th... by Thinking Ahead: Your Leading-Edge Insights Podcast
20 min listen
Life under Crisis: How consumers feel about COVID-19 and protests: Months after lockdowns began, the pandemic landscape continues to evolve. In this episode, we check in with Sarena Gerard, who helps us understand how consumers feel. Tune in for the latest Consumer Pulse data, dissecting everything from consumers' f... by Thinking Ahead: Your Leading-Edge Insights Podcast
14 min listen
The future of sustainability: What brands & marketers need to know: From a presentation to your headphones. In this episode of Thinking Ahead, we give you an audio version of GfK’s recent webinar, where thought leaders from Hanesbrands, Colgate, and Hyundai came together to discuss the prospects for sustainability – ... by Thinking Ahead: Your Leading-Edge Insights Podcast
30 min listen
The future of the smart home today: Here's an obvious statement- technology surrounds our lives. From security systems and lighting to refrigerators and window shades, the futuristic smart home is here today. In this episode, we sit down with Consumer Trends Expert, Veronica Chen, to l... by Thinking Ahead: Your Leading-Edge Insights Podcast
27 min listen
The changes and challenges of advertising: No matter who you are, you can’t escape ads. The challenge is- how can your ad speak louder and become more memorable to your audience than the rest? In this episode, we sit down with Jon Brand, who takes us through best practices in creating an effe... by Thinking Ahead: Your Leading-Edge Insights Podcast
24 min listen
Replay: Rewriting the influencer playbook: Despite the times, influencers have a growing market of opportunity- and their number of trusting followers continue to rise. Join us and catch-up on this discussion of Influencers in the pandemic era – their changing roles, the emergence of a new br... by Thinking Ahead: Your Leading-Edge Insights Podcast
25 min listen
The future of cookies: The impact on online marketing and consumers: In January 2020, Google announced it would begin to phase out third-party cookies by the year 2022. One year away from the official “death to the cookie,” many digital marketers are looking for new innovations that will replace them. With endless inf... by Thinking Ahead: Your Leading-Edge Insights Podcast
29 min listen
The future of work and a digital lifestyle: The digital lifestyle has made leaps and bounds this year. In this episode, subject-matter experts Jola Burnett and Stacy Bereck cover the attitudes and behaviors of consumers when it comes to living a life dependent on technology. Understand how con... by Thinking Ahead: Your Leading-Edge Insights Podcast
36 min listen
Going back to school in the time of COVID-19: In another milestone of the COVID-19 pandemic, schools are in the midst of 'opening' their doors. In this episode, Frank Guagenti takes us through how parents are feeling as their kids start a new year- in-person, online, or both. Tune in to understa... by Thinking Ahead: Your Leading-Edge Insights Podcast
20 min listen
How does Gen Z feel about COVID-19 and the future?: As the youngest generation in the workforce, Generation Z is facing unprecedented challenges as young professionals. In this episode, we sit down with NextGen Competition winners Sabrina, Emily, and Ibrokhim as they take us through the moment their c... by Thinking Ahead: Your Leading-Edge Insights Podcast
40 min listen
How premium brands are leading economic recovery: In a post-pandemic world rocked by disruption, premium brands have proven that they can help a business not only recover from economic downturns but become more powerful than ever. In this episode, GfK's CMO, Gonzalo Garcia Villanueva, sits down with... by Thinking Ahead: Your Leading-Edge Insights Podcast
28 min listen

More Episodes from Thinking Ahead: Your Leading-Edge Insights Podcast

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UK Consumer Confidence Uncut April 2024: In this episode of Thinking Ahead, GfK’s Neil Bellamy and moderator Lucy Green discuss the April 2024 results of UK Consumer Confidence Index. The overall Index score rose two points to -19, an encouraging development. People’s view of their own pers... by Thinking Ahead: Your Leading-Edge Insights Podcast
12 min listen
Consumer Outlook 2024: Technology & Gen Alpha: GfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will look at what’s driving consumers, and what your b... by Thinking Ahead: Your Leading-Edge Insights Podcast
28 min listen
UK Consumer Confidence Uncut March 2024: In this episode of Thinking Ahead, GfK’s Neil Bellamy and moderator Lucy Green discuss the March 2024 results. The overall Index score remained at -21 this month with no move from February. There was some positive news in the view of our personal fin... by Thinking Ahead: Your Leading-Edge Insights Podcast
14 min listen
Consumer Outlook 2024: The Fundamentals & Sustainability: GfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will look at what’s driving consumers, and what your b... by Thinking Ahead: Your Leading-Edge Insights Podcast
22 min listen
The rise of the UK’s second-hand mobile phone market: One-quarter of all UK mobile phones sales in 2023 were for second-hand or refurbished handsets Explore the dynamic shift in consumer behaviour within the UK mobile phone market in 2023, where a significant 25% of all mobile phones purchased were eit... by Thinking Ahead: Your Leading-Edge Insights Podcast
16 min listen
UK Consumer Confidence Uncut February 2024: The Consumer Confidence Index took a knock in February, dropping two points to -21, with all but one of the measures that make up the topline score down. Our expert Neil Bellamy explains what’s happened and why the Personal Financial Situation metric... by Thinking Ahead: Your Leading-Edge Insights Podcast
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Future of Mobility 2024: Discover the pulse of the automotive industry in our latest podcast episode, where we unpack the Future of Mobility report from GfK AutoMobility™. From electric vehicle demand to consumer preferences, we dive into key questions shaping the market. Tu... by Thinking Ahead: Your Leading-Edge Insights Podcast
12 min listen
UK Consumer Confidence Uncut January 2024: In this episode of Thinking Ahead, GfK’s Neil Bellamy and our moderator Lucy Green, discuss the January 2024 results of UK Consumer Confidence Barometer. With the main Index at -19%, UK consumers have started the year feeling positive. Neil explains ... by Thinking Ahead: Your Leading-Edge Insights Podcast
13 min listen
Living with Technology: The Living with Technology report explores how consumer tech sentiment, usage, and adoption have shifted and continue to evolve amid major disruptions. In this episode, we sit down with GfK VP-CMI Veronica Chen to talk about the technology trends mar... by Thinking Ahead: Your Leading-Edge Insights Podcast
25 min listen
CMO Outlook Series: Sustainability: Our CMO Outlook series does a deep dive on GfK's CMO Outlook report! The series covers several areas including sustainability, technology & AI, long-term brand building and more. In this episode, we sit down with GfK's Managing Director, Consum... by Thinking Ahead: Your Leading-Edge Insights Podcast
14 min listen
Green Gauge: Exploring Consumer Mindsets, EV Trends, and the Circular Economy: Tune in to this episode as we explore key areas of the latest GfK Green Gauge report by Consumer Life. Understand how environmental concerns influence consumer attitudes and buying behaviors so you can meet their new expectations. by Thinking Ahead: Your Leading-Edge Insights Podcast
15 min listen
How digital advertising helps build brand equity with Meta: Drawing on 17 cross-media campaigns across Europe, new research shows that digital advertising drives brand equity. Commissioned by Meta, GfK data reveals the different marketing channels that help with brand building efforts at every stage of the fu... by Thinking Ahead: Your Leading-Edge Insights Podcast
26 min listen
UK: Black Friday 2023 results and outlook: In this Thinking Ahead podcast, Kelly Whitwick and Neil Frackiewicz from GfK UK’s retail team discuss the performance of Black Friday in 2023. Using point-of-sale data, they review the results from this year and put them in historical context, reveal... by Thinking Ahead: Your Leading-Edge Insights Podcast
14 min listen
UK: Why buy in a cost-of-living crisis?: UK: Why buy in a cost-of-living crisis? In this Thinking Ahead podcast, Neil Bellamy our Consumer Insights expert and Helen Collins our Home Appliances Industry expert, discuss the who, what and why of buying in a cost-of-living crisis. Consumer conf... by Thinking Ahead: Your Leading-Edge Insights Podcast
29 min listen
Breaking out of the (generational) box: How today’s consumers – young and old – are defying expectations, and how brands can capitalize Just when you think you know today’s generations, they throw you a curve. Digitally savvy Baby Boomers? Gen Z’ers who love to shop in stores? Millennials ... by Thinking Ahead: Your Leading-Edge Insights Podcast
31 min listen
Why aren’t we all driving EVs?: In this conversation at IFA 2023, we delved into the world of electric vehicles with Tim Kenyon, Vice President, Consulting, GfK. Join us as we explore people's perceptions of EVs, their purchase concerns, and strategies to overcome them. Kenyon high... by Thinking Ahead: Your Leading-Edge Insights Podcast
9 min listen
Spotlight on UK Smart Home: In this Thinking Ahead podcast, Trevor Godman from GfK UK discusses the latest findings from the annual Smart Home survey. Now in its seventh year, this collaboration with techUK delves into consumer awareness and interest, ownership and usage of a r... by Thinking Ahead: Your Leading-Edge Insights Podcast
19 min listen
The Rise and Rise of Sustainability in the UK: Sustainability still matters to UK shoppers – despite economic pressures. In fact, the majority of UK consumers in GfK’s Consumer Life survey agreed that “It is important that companies take environmentally responsible actions”. To appeal to shoppers... by Thinking Ahead: Your Leading-Edge Insights Podcast
18 min listen
Connecting with the new experiential consumer: Nearly half of Americans now say that experiences are more important than possessions – and “Enjoying Life” has grown to become a core value among US consumers. After three years of pandemic isolation and uncertainty, Americans seem ready to dive int... by Thinking Ahead: Your Leading-Edge Insights Podcast
17 min listen
Behind the Scenes: NextGen Hackathon 2023: Join us in our latest episode as we venture behind the scenes of the 2023 NextGen Hackathon. Hear from the winning team of talented undergraduates from CUNY, College of Staten Island as they share their experience, triumphs, and the secrets behind th... by Thinking Ahead: Your Leading-Edge Insights Podcast
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From Green to Glam: Where consumers sit on the sustainability spectrum: In this episode, we sit down with GfK Tim Kenyon of GfK Consumer Life (VP, Consulting) to explore the different and sometimes surprising sustainability profiles of today’s consumers. Around the world, people are now making green(er) decisions about t... by Thinking Ahead: Your Leading-Edge Insights Podcast
17 min listen
Why Data Siloes Should Be Marketing’s Public Enemy #1: Sometimes, there is an otherworldly disconnect when marketers talk about data. In a recent GfK/CMO Council study, 80% of global marketing leaders asserted that data, analytics, and insights are very important to winning and retaining customers – yet ... by Thinking Ahead: Your Leading-Edge Insights Podcast
17 min listen
Consumer Outlook: Bringing the 2023 Consumer into Focus: For consumers everywhere, inconsistency has become the new normal. The roller coaster ride of COVID, inflation, and more is not ending anytime soon – so how will your brand stay on top? In GfK Consumer Life’s 2023 Outlook episode, we’ll discuss the c... by Thinking Ahead: Your Leading-Edge Insights Podcast
23 min listen
Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability: The generational stereotypes around sustainability are straight out of central casting – Gen Z’ers protest over climate change, while Baby Boomers line up to buy gas-guzzling SUVs and Millennials trade recycling tips over Starbucks lattes. How do tod... by Thinking Ahead: Your Leading-Edge Insights Podcast
23 min listen
Sustainability at GfK: What You Need to Know: GfK is committed to empower sustainable growth for our people, partners, and the planet. Reducing our environment impact is embedded into our company’s mission. In our latest episode, we sit down with Jochen Franz, Head of Strategic Projects and Sust... by Thinking Ahead: Your Leading-Edge Insights Podcast
23 min listen
The new faces of brand purpose: Smart strategies for high-stakes times: In what seems like an instant, the values and social actions of brands have become make-or-break with even mainstream consumers. From sustainability to global conflicts, the list of concerns brands need to engage with on a daily basis — not just once... by Thinking Ahead: Your Leading-Edge Insights Podcast
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Leveraging trends to stay ahead of tomorrow’s consumers: The volatility of the past two years has raised the stakes for brands of every kind. How can marketers, brand managers and innovators keep up with their customers’ evolving demands? What tools do they need to effectively plan and course-correct in re... by Thinking Ahead: Your Leading-Edge Insights Podcast
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Climbing the Consumer Insights Ladder: In this episode, we sit down with GfK’s very own Noah Babbott-Bryan, Megan Szabo and Kiley Rentko to talk about their experiences as Research Associates and how they’ve navigated their careers thus far. With different backgrounds and ultimately diffe... by Thinking Ahead: Your Leading-Edge Insights Podcast
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The Next Opportunity in The Next Generation: Data Insights: The 2022 GfK NextGen Hackathon Competition brought together undergraduate teams from different universities to compete against one another in a data analytics showdown. Teams were tasked with developing strategic recommendations for new products or s... by Thinking Ahead: Your Leading-Edge Insights Podcast
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American Women: How They Feel & What They Do: American women across the generations often have very different attitudes and values. The pandemic and a variety of other factors have transformed women’s roles and perspectives — changes that marketers need to understand for smarter positioning and ... by Thinking Ahead: Your Leading-Edge Insights Podcast
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Optimize eCommerce 2023

Optimize eCommerce 2023

Description

Titles in the series (91)

More Episodes from Thinking Ahead: Your Leading-Edge Insights Podcast

Related podcast episodes