20 min listen
From Green to Glam: Where consumers sit on the sustainability spectrum
From Green to Glam: Where consumers sit on the sustainability spectrum
ratings:
Length:
17 minutes
Released:
Apr 4, 2023
Format:
Podcast episode
Description
In this episode, we sit down with GfK Tim Kenyon of GfK Consumer Life (VP, Consulting) to explore the different and sometimes surprising sustainability profiles of today’s consumers. Around the world, people are now making green(er) decisions about their own actions and the products they purchase -- and these concerns also impact how they feel about your brand. Find out how your brand can approach sustainability wisely through a clear understanding of your consumers’ needs.
Released:
Apr 4, 2023
Format:
Podcast episode
Titles in the series (91)
Understanding CBD Consumers: CBD – which offers stress and pain relief without a THC “high” – is upending dozens of product categories, from cosmetics to pet food. Experts from MRI-Simmons and GfK Consumer Life define CBD’s remarkable growth, profile its consumers, and reveal th... by Thinking Ahead: Your Leading-Edge Insights Podcast