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The "dark" side of the marketing

The "dark" side of the marketing

FromThinking Ahead: Your Leading-Edge Insights Podcast


The "dark" side of the marketing

FromThinking Ahead: Your Leading-Edge Insights Podcast

ratings:
Length:
19 minutes
Released:
Mar 17, 2020
Format:
Podcast episode

Description

It's unknown and untrackable... or is it? 90% of ads are targeted to only select consumers and impossible to measure, until now. In this episode, we sit down with Natasha Stevens, EVP at GfK as she helps shed some "light" on all the marketing you can't see.
More Information:
Leverage the Power of Dark Marketing [video]: https://hubs.ly/H0n45DT0 
Released:
Mar 17, 2020
Format:
Podcast episode

Titles in the series (91)

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.