18 min listen
The Rise of eSports and its Fans
The Rise of eSports and its Fans
ratings:
Length:
25 minutes
Released:
Aug 4, 2020
Format:
Podcast episode
Description
Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention? In this episode, we sit down with Ben Paro, Category Director of Sports and Gaming at MRI-Simmons, as he explains the rise of this unique and faithful segmentation. Tune in to understand the innovative entertainment that eSports is serving up- and the opportunities it gives brands and advertisers.
More Information: https://hubs.ly/H0t492k0
More Information: https://hubs.ly/H0t492k0
Released:
Aug 4, 2020
Format:
Podcast episode
Titles in the series (91)
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