Ben Wright discusses the opportunities open to all sports but in particular football. How does he balance the traditions of the sport and the expectations of the consumers (fans) with the commercial realities? Why do brands want to partner with football? It used to be simply a logo on the team shirt and a perimeter advert but advances in technology have opened up many possibilities. Fans consume the game in many more ways than simply attending the match. How important is the role of media rights holders and how might that change in the future? Rory fails to convince Ben that the goals should be made bigger!On Brand is sponsored by ALFInsight. More more details about the marketing data and information available from ALFInsight visit www.alfinsight.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.