61 min listen
The Challenger Brand Cleaning Up Home Care
The Challenger Brand Cleaning Up Home Care
ratings:
Length:
39 minutes
Released:
Mar 8, 2023
Format:
Podcast episode
Description
Rory meets Tim Keaveney, Co-Founder of Homethings, a challenger brand offering sustainable household cleaning products delivered direct to your door. As a winner of Sky’s Zero Footprint Fund, Tim reveals their plans for their first TV campaign and discusses how perceptions are changing about the efficacy of ‘green’ products.Plus, in the Top Two challenges, Tim shares the biggest issues facing both Homethings and the home care sector in general. If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
Released:
Mar 8, 2023
Format:
Podcast episode
Titles in the series (46)
Being a challenger brand: Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behaviour change. Plus, they chat about how Covid-19 has c... by On Brand with ALF & Rory Sutherland