Specright and Packaging InfoMeyers Sustainable Packaging Guide eBookSupplyCaddySmakk StudiosSponsor information!If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!SupplyCaddy is welcomed on as the latest packaging podcast sponsor! SupplyCaddy is a leading global manufacturer and supplier of packaging and disposables for the foodservice industry. With headquarters in Miami, Florida, and manufacturing facilities in North America and Europe, SupplyCaddy is able to provide high-quality, affordable products for restaurants, chains, and foodservice brands globally. For more information, visit SupplyCaddy.com.Show Notes (generated from Deciphr.ai):Show Notes: People of Packaging Podcast with Katie KlencheskiIntroductionKatie Klencheski is the Founder and CEO of Smack Studios, an agency that focuses on branding, design, and wellness. She has been in the industry for over a decade and has worked with various clients, including the Trump Hotel Collection. However, after the 2016 election, Katie decided to pivot her agency to work only with brands that make the world a better place. She is also a leader within Al Gore's group, the Climate Reality Project.OverviewIn this episode of the People of Packaging podcast, Katie Klencheski talks about her agency, Smakk Studios, and its focus on sustainability and well-being. She also shares her experience working with the Trump Hotel Collection and how it influenced her decision to pivot her agency's focus. Additionally, Katie discusses her training with Al Gore's group, the Climate Reality Project, and how it has helped her understand sustainability and the climate crisis. Later in the conversation, they discuss the challenges of pivoting a business towards sustainability, the importance of collaboration, and the surprising things Katie has learned about sustainability and packaging. Finally, Adam and Katie talk about a recent rebranding project for Taboo, a sexual wellness brand.Timestamped Chapter Summary* Introduction of Katie Klencheski and her background (0:00:02)* Katie's decision to pivot her agency's focus after the 2016 election (0:04:18)* Katie's training with the Climate Reality Project (0:05:50)* The challenges of pivoting a business towards sustainability (0:07:15)* The changing nature of work and collaboration (0:07:52)* Smack Studios' approach to branding and design (0:08:32)* The importance of delivering on a brand promise across different touchpoints (0:09:23)* The surprising things Katie has learned about sustainability and packaging (0:11:53)* The challenges of calculating sustainability in absolute terms (0:13:02)* The issues with virgin plastic and post-consumer plastic (0:13:35)* The need for more work to be done in sourcing materials and informing consumers (0:14:47)* The difficulty in defining sustainability and the importance of making the best decision with what we know (0:15:31)* The misinformation around plastics and the industry's interest in selling virgin plastic (0:16:18)* The recent rebranding project for Taboo, a sexual wellness brand (0:18:31)* The process of rebranding for Taboo, a sexual wellness brand (0:19:01)* The unique target audience of Taboo and its founder's story (0:19:43)* The strategy and research behind the rebranding of Taboo (0:20:16)* The core brand concept for Taboo and its unique positioning (0:21:31)* The importance of creating an elevated experience for Taboo's packaging and visual identity (0:23:16)* The integration of the rebrand into Taboo's ecommerce experience (0:24:25)* The process of creating positive tension and alignment with values during the design process (0:24:59)Relevant Links/Resources/References* Smakk Studios website:https://smakkstudios.com/* Climate R