Pip Murray loves nut butters. She used to re-energise herself after running marathons with peanut butter on toast - great protein and healthy fats. Pip started mixing her own and then started selling them at outdoor markets. They sold well and a business was born. The recipes and mixes were important but the branding, marketing and distribution were vital to the on-going success of the business. Selfridges was the first big win quickly followed by Sainsbury’s and many independent stores. Pip talks Rory through the marketing ingredients of this nutty story! On Brand is brought to you by ALFInsight - for more information about this comprehensive marketing data and information source visit www.alfinsight.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.