Charlotte Lock has had an illustrious career embracing the BBC, Tesco, Co-op, Asda, McCann and now the John Lewis Partnership where her experience in behavioural economics and partnerships is helping to develop the group’s offering. In this episode she joins Rory to discuss data driven customer insight and brand experience, along with segmentation in a variety of areas.Plus, Charlotte talks us through this year's John Lewis Christmas ad, their first created by Saatchi & Saatchi. And in the Top Two Challenges, Charlotte reveals what she believes is the biggest challenge facing John Lewis and the most pressing issue for the retail sector as a whole.If you want to do business with the UK's leading brands request an ALF Insight demo.To nominate your business development heroes and attend the ALF Awards 2024, click here. Hosted on Acast. See acast.com/privacy for more information.