61 min listen
Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
ratings:
Length:
52 minutes
Released:
Mar 22, 2022
Format:
Podcast episode
Description
Trinny London has been a digital-first brand since it launched. Shira Feuer, Chief Marketing Officer talks to Rory about building Trinny Woodall’s beauty brand in a sector where the customer base usually want to be able to test or try first. Shira talks about the brand’s online try-on and product recommendation tool, Match2Me. Trinny London came into its own when the pandemic hit as they were able to offer a level of service when some other brands were having to play catch up. Social media communities obviously play a huge role in the marketing strategy, not least the Trinny Tribe. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Released:
Mar 22, 2022
Format:
Podcast episode
Titles in the series (47)
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