Rory Sutherland chats to Jodi Monelle, Founder & CEO of Live Kindly, an online media platform designed to promote the benefits of a plant-based lifestyle. The conversation includes discussion on what is driving an increase in vegan foods, the importance of inclusivity and whether a plant-based lifestyle is truly scalable across society at large. Alongside these considerations, Rory and Jodi look at the wider question of long-term sustainability. Jodi also explains why consumers are demanding more transparency about their purchases and what impact that will have on how companies innovate or steer towards more ethical, consciously produced products, whilst Rory asks whether there's a Darwinian limit to our human wants and how that might affect consumption. On Brand is sponsored by ALFInsight. More more details about the marketing data and information available from ALFInsight visit www.alfinsight.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.