Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

The $1 billion tomato: how 150 years of history drives new innovation at Heinz

The $1 billion tomato: how 150 years of history drives new innovation at Heinz

FromOn Brand with ALF & Rory Sutherland


The $1 billion tomato: how 150 years of history drives new innovation at Heinz

FromOn Brand with ALF & Rory Sutherland

ratings:
Length:
48 minutes
Released:
May 31, 2022
Format:
Podcast episode

Description

Kraft Heinz is the fifth-largest food and beverage company in the world, and home to a global portfolio of household brands, including eight which are worth more than $1 billion each. Rory chats to their New Ventures Director, Caio Fontenele, about how his team can continue to honour the traditions of the Heinz brand whilst embracing and exploring new products. They also discuss where he sees the potential for the biggest areas of growth in the industry, the company's goals for increased sustainability and why established brands have the luxury of being able to scale up new trends in order to be a force for good. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Released:
May 31, 2022
Format:
Podcast episode

Titles in the series (47)

The monthly podcast, from ALF Insight, that brings together big names from the world of advertising, marketing and media to dissect and debate success, ingenuity and the future opportunities for the industries. Hosted by Vice Chairman of Ogilvy UK, Rory Sutherland.Produced by Ultimate Sound & Vision. With Meeting Owl. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.