61 min listen
The $1 billion tomato: how 150 years of history drives new innovation at Heinz
The $1 billion tomato: how 150 years of history drives new innovation at Heinz
ratings:
Length:
48 minutes
Released:
May 31, 2022
Format:
Podcast episode
Description
Kraft Heinz is the fifth-largest food and beverage company in the world, and home to a global portfolio of household brands, including eight which are worth more than $1 billion each. Rory chats to their New Ventures Director, Caio Fontenele, about how his team can continue to honour the traditions of the Heinz brand whilst embracing and exploring new products. They also discuss where he sees the potential for the biggest areas of growth in the industry, the company's goals for increased sustainability and why established brands have the luxury of being able to scale up new trends in order to be a force for good. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Released:
May 31, 2022
Format:
Podcast episode
Titles in the series (47)
Being a challenger brand: Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behaviour change. Plus, they chat about how Covid-19 has c... by On Brand with ALF & Rory Sutherland