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D2C - the marketing challenge of convenience vs. commitment

D2C - the marketing challenge of convenience vs. commitment

FromOn Brand with ALF & Rory Sutherland


D2C - the marketing challenge of convenience vs. commitment

FromOn Brand with ALF & Rory Sutherland

ratings:
Length:
64 minutes
Released:
Aug 18, 2020
Format:
Podcast episode

Description

Ogilvy UK Vice-Chairman, Rory Sutherland is joined by Matt Hiscock, Vice President of Harry’s and Franky Athill, Marketing & Brand Director at Patch Plants. Harry's shaving products and Patch Plants both specialise in direct to consumer sales. The guys reveal how they have both grown their brands impressively in the last year and discuss the rapidly expanding D2C sector. Rory applies his unique marketing expertise to the subject. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Released:
Aug 18, 2020
Format:
Podcast episode

Titles in the series (47)

The monthly podcast, from ALF Insight, that brings together big names from the world of advertising, marketing and media to dissect and debate success, ingenuity and the future opportunities for the industries. Hosted by Vice Chairman of Ogilvy UK, Rory Sutherland.Produced by Ultimate Sound & Vision. With Meeting Owl. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.