Andy Newhall, Director of Organic Growth and SEO at Real Truck, delves into SEO and content marketing for the automotive industry. Unlike traditional automotive retail, which centers around original equipment manufacturers (OEMs), the aftermarket involves companies providing upgrades and modifications for vehicles after purchase. For companies like RealTruck, this distinction adds complexity to SEO and content strategies. Today, Andy discusses auto aftermarket SEO and content marketing.Connect With: Andy Newhall: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.